How It All Started

Our Story

Loci Digital emerged from a joint initiative between an interdisciplinary cohort at Western University and the MPEmbed team. We were unified by a singular goal: applying the precision of cognitive science to the complexities of real-world learning environments.

Grounded in memory science and the Method of Loci, we leverage high-fidelity Digital Twin technology to define and assess "operational readiness." By integrating our research-driven meta-analysis with immersive platforms, we help users understand and retain complex layouts with long-term accuracy and clarity.

Digital Twin Airport Illustration
Our Vision & Mission

Where We’re Heading

Driven by cognitive science and a commitment to research, we are redefining how the world learns through spatial technology.

Our Vision

To set the global standard for operational readiness by merging cognitive science with digital twins. We envision a future where organizations improve real-world performance through evidence-based learning systems that enhance safety and operational clarity.

Our Mission

To translate the Method of Loci into scalable training tools. By combining rigorous research with advanced digital twin platforms, we create learning modules that strengthen retention and enable teams to operate with total confidence.

Our Partners

Companies We’ve Worked With

MP Embed
Matterport
NAV3D
CV
Our Core Values

What Guides Loci Digital

At Loci Digital, we don’t just capture spaces, we redefine how people interact with them. Our work is rooted in a deep commitment to ongoing research and technical excellence, ensuring every digital twin we deploy is powered by the latest spatial innovations and serves a greater purpose.

Innovation

We experiment, iterate, and push boundaries in spatial learning and Digital Twin technology.

Collaboration

We work closely with teams, partners, and industry experts to build meaningful and effective solutions.

Integrity

We commit to transparency, trust, and high standards in every stage of our work.

Impact

Every decision we make is driven by the goal of delivering measurable results and real-world value.

Our Team

Meet The Co-Founding Team

Ahmed El Folly
Ahmed El Folly

Chief Executive Officer (CEO)

Ahmed El Folly is the CEO and Product Lead of Loci Digital, where he focuses on turning memory science and cognitive research into practical training tools. His academic background in science at Western University shaped his interest in how people learn, remember, and navigate complex environments. He is passionate about building immersive experiences that make learning more memorable, accessible, and useful in the real world.

Yann Menard
Yann Menard

Chief Operating Officer (COO)

Yann Menard brings a decade of experience in geophysical exploration, reality capture, and immersive digital experiences. He co-founded MPEmbed and Costa Virtual, helping turn mapping and field expertise into award-winning digital twin projects. His background blends technical execution with leadership across complex international projects.

Ryan Hum
Ryan Hum

Chief Financial Officer (CFO)

Ryan Hum is a second-year Engineering student at Western University, with a background in Medical Sciences, and Co-Founder of Loci Digital. He is driven by the intersection of technology and cognitive science, and by the challenge of building digital environments that meaningfully change how people train. Within the team, he focuses on creating and refining digital twins and brings a technical, hands-on perspective to the ideas the team evaluates.

Harshil Ahir
Harshil Ahir

Chief Technology Officer (CTO)

Harshil Ahir is a Computer Science and Economics graduate from Western University and Co-Founder of Loci Digital. He is passionate about using technology to create more engaging and effective learning experiences. Within the team, he helps build the platform, develop new features, and shape immersive digital environments that support the company’s training solutions.

Rohan Agnihotri
Rohan Agnihotri

Research Lead

Rohan Agnihotri is a Medical Sciences student at Western University with interests in neuroscience, cognitive psychology, and healthcare. He is passionate about understanding how people learn, remember, and solve problems, especially at the intersection of memory, technology, and education. As Co-Founder of Loci Digital, he contributes to advancing research in memory while building tools that bridge cognitive science and real-world applications

Shivam Patel
Shivam Patel

Marketing Lead

Shivam Patel is an Honours Health Sciences student at Western University and Co-Founder of Loci Digital. He helps connect the company’s mission with real-world needs through strategy, partnerships, and communications. His work blends digital marketing, client outreach, and practical problem-solving as he supports the team’s growth and long-term direction.

Julien Berthelot
Julien Berthelot

Co-Founder • Technical Advisor

Julien Berthelot brings strong experience on the technology side and supports Loci Digital with a thoughtful, execution-focused approach. As a technical advisor, he contributes to the company’s technical direction and helps shape practical solutions that strengthen the platform’s growth. His perspective is shaped by hands-on experience and a focus on building reliable, scalable systems.

Jean-Sebastian Goulet
Jean-Sebastian Goulet

Co-Founder • Technical Advisor

Jean-Sebastian Goulet brings deep experience across the technology side of immersive and digital projects. As a technical advisor to the development team, he helps shape the company’s direction with a practical, execution-focused perspective. His work is grounded in building strong technical foundations and supporting the platform’s growth alongside the broader development team.

READY TO TRANSFORM?

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